FACTORS THAT INFLUENCE WOMEN ENTREPRENEURIAL
SUCCESS IN MALAYSIA: A CONCEPTUAL FRAMEWORK
Shamsul Hana Abd Rani, Norashidah
Hashim
(January 2017)
Firstly, need for achievement. This is more to the desire of one person to succeed in accomplishes their work. Then, risk taking. Risk taking is more like a gamble in business whether can cause harm or an opportunity in the business. This is important when the women entrepreneur is willingly to take challenges. After that, self-confidence. Having self confidence is important in women entrepreneurial success because she believes and confidence that she can do her work and achieve her goals.
Lastly, creative and innovative. Creativity is the capability of develop something from the original and lead to innovation which is the implementation of new ideas. Women entrepreneurs usually are more creative in solving their problems for the success and growth of their business. Besides, women also are said to be more innovative in promoting their products as well as their services.
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